1. Boosting the University status locally and globally.

2. Empowering students to compete in the labor market.

3. Attracting and developing distinguished human resources.

4. Continuous improvement of teaching and learning processes.

5. Developing graduate studies and academic research programs.

6. Continuous improvement of quality practices and applications.

7, Establishing effective strategic partnerships.

8. Sustainability of the financial resources of the University.

9. Improving a supportive administrative structure.

10. Developing programs to support social responsibility.